CITY FURNITURE LAUNCHES NEW "DESIGNED FOR LOVE" CAMPAIGN TO CELEBRATE LIFE’S CHERISHED MOMENTS  

Tamarac, Fla. (June) –  CITY Furniture (“CITY” or “the Company”), a family-owned American furniture and mattress retailer, fine upholstery manufacturer, and one of America’s Top 100 furniture retailers, is excited to announce the launch of its new branding and identity campaign, "Designed for Love." This campaign celebrates the intimate moments created in our homes and reinforces CITY's dedication to community and craftsmanship. 

The 'Designed for Love' campaign emphasizes that furniture is more than functional; it’s a part of our lives, creating spaces where memories are made and shared. Born out of CITY's brand promise "Designed for Love," this initiative encapsulates the company's core values. "Designed" signifies the careful and intentional crafting of products, from the furniture itself to the meticulously curated showrooms. "Love" represents the emotions and memories created in these spaces, as well as CITY's commitment to giving back to the community and making the world a better place. 

“At its heart, 'Designed for Love' underscores CITY Furniture's belief that our products are woven into the fabric of life’s most cherished moments and community well-being,” said Andrew Koenig, CEO of CITY Furniture. “Furniture and home décor are the backdrops of our lives’ most important moments. 'Designed for Love' is about recognizing and celebrating those moments and our commitment to the community.” 

The campaign launches with an evocative commercial series portraying moments like a group of friends celebrating a birthday at a dining table, a husband feeling his unborn baby's kick, a couple witnessing their baby's first steps, and a family enjoying a movie night on their pop-up sleeper sofa. This narrative shifts from a typical product-forward approach to celebrating life's greatest moments, big and small, making the customer the hero of the story. 

The 'Designed for Love' campaign also highlights CITY's brand differentiators: expansive product selection, exciting shopping experience, exceptional value, and a culture of giving back. The ultimate goal is to raise awareness of the brand, foster customer loyalty, and deeply connect with the new primary target — the "Confident Curators." By highlighting the intimate, life-enhancing role CITY's products play, CITY believes it will not only attract but also captivate and inspire, leaving a lasting impression that will establish CITY as the top-of-mind furniture brand with customers. 

The 'Designed for Love' campaign will be rolled out across all advertising avenues. Currently, it is being featured on TV and social media, and in the coming weeks, it will expand to radio, billboards, and direct mail. Various elements of 'Designed for Love' will also be incorporated throughout the CITY Furniture website. 

To view this campaign, please visit: Designed for Love.

Download photos and video here

(Courtesy of CITY FURNITURE) 

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ABOUT CITY FURNITURE: 

CITY Furniture, a South-Florida-based, family-owned American furniture and mattress retailer and fine upholstery manufacturer and one of America’s Top 20 furniture retailers, operates over twenty showrooms from Miami through Vero Beach, and in Southwest and Central Florida, as well as fourteen Ashley Home Store showrooms as the brand’s Southeast and Southwest Florida licensee. For more information, please visit: www.cityfurniture.com. 

MEDIA CONTACT: 

Kip Hunter Marketing 

Nicole Lewis | 305-803-9177 | Nicole@kiphuntermarketing.com 

Kip Hunter | 954-303-5551 | Kip@kiphuntermarketing.com